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Every great city in the world has something unique and memorable, that’s one of the things that makes them great. They have an impressive history, or ancient monuments or amazing architecture, or are attractive modern or futuristic establishments.

But London is probably the only one that has emerged from every single period in its two thousand years of history, more impressive, more diverse and more generously endowed with the gems of a remarkable civilisation.

From the impressive landmarks and world-class attractions and museums to unique ancient traditions and history around every corner, London never ceases to make a lasting impression. It is, in fact, true, that one of the biggest problem visitors to London have is that they find it hard to decide what to do and what to visit in the time that they have in the city.

But just in case you are not convinced and you need a few more specific reasons to visit the big city, here is our list of top ten reasons to visit London and why you should book your trip right now!!

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1. Unique and magnificent landmarks

When it comes to landmarks, London has a very diverse collection, from hundred years old castles and cathedrals to unique galleries and cultural hubs, from famous sights, easily recognisable all over the world to special hidden gems that pop up when you least expect it.

Places like the Houses of Parliament with their famous bell Big Ben, Tower of London or St Paul's Cathedral compete alongside modern wonders like the London Eye, Madame Tussauds or the Shard, for the attention of the millions of tourists that visit them every year. 

2. An exciting shopping experience

Some of the finest shopping destinations in the world are right here, in London, and whether you're looking for luxury brands or quirky boutique shop, there is something for everyone.

The London speciality markets like the Borough Market or Portobello Market are well known all over the world, while London shopping districts like Knightsbridge or Covent Garden impress with the diversity of their offer. 

Famous department stores like Harrods, Fortnum and Mason or Selfridges score highly on the priority list of every single tourist visiting London.

3. Diverse architecture

London is home to some of the most diverse architectural styles, represented all around the city in all sorts of buildings, from impressive museums and historic landmarks to office buildings and multi-use towering skyscrapers.

World-renowned architects, like Norman Foster (The Gherkin), Renzo Piano (The Shard), John Nash (Regent Street) or the likes of Christopher Wren (St Paul's Cathedral), John Soane (Bank of England) or Charles Barry (Houses of Parliament), have put their incredible talent to great use to create some of the most striking designs that have shaped the London landscape and skyline as we know it today. 

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Old and new architecture in London, Millennium Bridge and St Paul's Cathedral

4. FREE culture for everyone

Yeap, we'll say that again! London has some of the best museums and galleries in the world and the majority of them are absolutely free for all to enjoy and they're usually open every day of the week.


Whether you are interested in ancient mummies, in science, in quirky and weird things or simply fascinating art, London's free museums and galleries are sure to surprise you with some amazing artefacts and exhibits. 

5. Something to see and do around every corner

As big as London is, it is packed with attractive places to see and exciting things to do for every age, so regardless of which neighbourhood your hotel is located in, you will not be very far from all sorts of choices. 

Take a shopping trip around the lavish streets of Chelsea or Mayfair, marvel at the architectural wonders in the City, London's financial district or taste the variety of London entertainment in areas like Covent Garden or Soho.


Food and art lovers are spoilt for choice around London Bridge and Southbank and if you want to learn alongside some famous literary genius, then head to Bloomsbury and Marylebone.

6. Incredible nature

Soak up some much-loved sun rays with a picnic or go wildlife spotting in one of London's amazing green spaces and parks. They are spread throughout the City and are absolute magnets for residents and visitors alike regardless of the season.

From nature reserves that spread over hundreds of hectares like Hampstead Heath or Epping Forest to small gardens tucked away amongst the City's sleek skyscrapers, there is plenty of grassy spots around London for all to enjoy. 

Epping Forest, London

Epping Forest

7. London, a sport lovers' hub

From football and rugby to athletics and tennis, London stadiums set the stage for some of the biggest sporting events in the world.

Not only you can experience such events live but you can also have access to behind the scenes tours of most of these incredible venues.


They are fantastic opportunities to walk in the footsteps of sporting legends and explore areas which are not normally open for access, like players' changing rooms or Royal boxes. 

8. World-class theatre and shows

The London theatre scene is sure to provide you with an unforgettable experience. Whether you are looking for award-winning musicals and cutting-edge plays in London's vibrant West End theatre district or for limited-run productions in one of the many fringe theatres, the quality and variety of the performances will blow you away. 

9. Food and drink paradise 

There is probably no other place on earth where one can find a wider variety of cuisines, than London and you can easily go on a culinary tour around the globe by trying some of the international restaurants around the city. 

Food and farmers markets are also incredibly popular, with produce of the highest quality and places like Borough Market top the list of preferences for a lot of good food lovers. 

10. Remarkable history 

Behind London's status of one the most significant cultural and financial capital cities, lie two thousand years of incredible history. Major events, from fire and disease, to riots and war, have made their mark on the landscape of London and made it into what it is today. 

Incredible people have also added their contribution to shaping the character of the city and every building, every street and every monument will have a fascinating story to tell. 



Step into the world of Harry Potter and prepare for a magical experience like never before!




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